This post is part of a series where we’re taking you through what we believe to be the best tips on growing a team. It’s based on experiences from our combined 15 years working with recruitment but most importantly on how we grew the Platypus team from 2 people in February 2019 to 19 people 18 months later.
Check out the other posts in the series:
She was the very first person to reach out looking for a job.
I think you can imagine our excitement about actually seeming attractive to any kind of talent! Someone was asking us to dance!
(If it sounds like a rom-com it’s because it almost is. Recruitment frankly is quite a bit like dating and obviously very personal to the people on both sides of the table.)
Since then we’ve had quite a few people reaching out looking for jobs and as of now, we have hired 4 out of 20 based on them coming to us in-part creating their own role.
Responding to cold outreach from job seekers isn’t really in the recruiter’s playbook. Until we founded Platypus it was never anything I dealt with.
You don’t know what you don’t know. And especially when you are in the early stages of a startup with a constant steep learning curve.
We were just about to reach that stage when Neva reached out to us as the very first cold job seeker.
We were 8 months in and were building Platypus based very much on Dan’s and my experiences from recruitment and HR. It hadn’t really occurred to us that we could use someone with a research background to work on the methodology of the product. From where we were standing, we had the insights necessary to drive this product ourselves. It was a recruitment tool and we were pretty seasoned recruiters. What else could you need?
And what you don’t think you need, you don’t ask for. So we weren’t looking for anyone to challenge us in the direction, planning, and scope of the product.
But that’s the beauty of getting an uninvited, outside perspective. The gift of being completely surprised and challenged by someone who doesn’t share your background or perspective.
The last thing you want to do when building a team is creating an echo chamber. And sometimes the best remedy for this is the surprise element of someone you would have never looked for yourself.
There are many methods in recruiting that can fail in challenging that echo chamber. Among them are the limitations of using your own or employees’ network or simply having too fixed an idea of what you need. (They do however have their own merits when done consciously)
The proactive candidate can be a great way to be challenged on whatever fixed ideas you have and push you in a direction that you wouldn’t have otherwise. Sometimes innovation isn’t something you can command or subscribe to. It will have to come from being open to something completely different.
What makes a great cold outreach from a job seeker? In my experience something along the lines of what makes cold outreach relevant when the tables are turned: It has to be personal.
By that, I mean genuine, well-researched, and reflecting the fact that this outreach is the potential first step in a conversation that is ultimately about discovering or creating a role that wasn’t already in the books.
(That being said, everything can be done right and the timing can be all wrong. Luck plays a major part in when outreach is relevant).
I’m always more interested in conversations that have a curiosity about the product and are genuine about why this person is reaching out and why they see us as interesting. As opposed to a “salesy” outreach that tries to guess what I might need or want to hear, this is actually the first step of digging out the potential that might lie hidden. (And yes, I love a good opportunity hire).
I deliberately go into these conversations with a very open mindset trying to get the ball back in the candidate’s court for two reasons:
Thanks for reading! We’ve been sharing more advice on recruiting and team building in this series of posts on recruitment. Check out the other posts in the series: